# Buying signals Hilead tracks

> 6 families, 19 core signals, 43 counting declensions. Canonical HTML page: https://hilead.co/signals

A buying signal is a public, observable event suggesting a company or person is entering a buying window. Hilead watches for these and turns them into leads with the reason to reach out attached.

Refresh cadence is source-specific: fast-moving engagement and job-board sources are checked daily by default, while slower-moving funding, technology and broader hiring data may be revisited less often. Every signal carries its age, and its contribution to a lead's intent score decays until stale events stop counting.

## Career signals

_A person's job just changed, so did their priorities._

### New role

A prospect recently started a new position. New arrivals rethink tooling in their first 90 days, the best window to be useful.

### Joined a new company

Someone you already talked to moved companies. The warmest signal in outbound: an existing relationship plus a fresh budget.

### Recent post

The prospect is actively publishing on LinkedIn, reachable, engaged, and likely to see your message.

## Engagement signals

_They raised their hand in public, Hilead was watching._

### Commented on a watched post

Someone commented on a company page you watch. You get the lead AND their exact words, the strongest opener there is.

### Posted about a watched topic

They wrote about a topic you track (say, cold outreach). An AI filter keeps genuine practitioners and screens out vendors.

### Reacted to a watched post

A lighter touch than a comment, at ten times the volume, scored lower, but a real sign of attention.

## Hiring signals

_Job boards are public roadmaps, Hilead reads them daily._

### Hiring surge

Several new roles opened at once, growth mode, new budgets, new problems to solve. Detected overall and per department.

Variants: Sales, Marketing, Engineering, Operations, Customer Success, Finance, Product, HR.

### Exec role open

A VP, Head-of or C-level posting appeared: the company is hiring a decision-maker for exactly the function you sell into.

Variants: Sales exec, Marketing exec, Engineering exec, Ops exec.

### Exec role filled

That leadership posting just closed, a new executive is starting, with a mandate and a stack to build. Their first 90 days are your window.

### Open roles count

How many positions a company currently has open, sustained hiring pressure, visible at a glance on every lead.

## Funding signals

_Fresh capital means fresh spending._

### Raised funding

A funding round detected from official SEC filings, with the real amount, not a rumor, a document.

### Recently funded

The company closed a round in the last six months and is still in deployment mode: hiring fast, buying fast.

### M&A activity

They just acquired, or got acquired. Integration windows re-open every tooling decision: two stacks, one survivor, and a natural opener.

## Growth signals

_Companies in motion buy differently._

### Headcount jump

Employee count grew meaningfully since the last snapshot, scaling teams outgrow their tools.

### Geo expansion

They started hiring in a city they never hired in before. New market, new operations, new needs.

### Fast-growing company

Sustained growth pattern across the company's public footprint.

## Momentum signals

_Launches, headlines, and the tools they run._

### Product launch

They just launched on Product Hunt, peak momentum, peak openness to conversations.

### In the news

Real press coverage, verified by AI so a company named after a common word never matches someone else's headline.

### Tech adopted

A new tool appeared on their website, evidence from the actual scripts they load, not from marketing copy.

Variants: Intercom, HubSpot, Segment, Stripe, Drift, Hotjar, Mixpanel, Amplitude, Klaviyo, Zendesk, Pardot, PostHog, Plausible, Crisp, Google Tag Manager.

Pricing: https://hilead.co/pricing.md · Comparisons: https://hilead.co/versus.md