A no-fluff opener that leads with a peer-group pain point, plus a follow-up that adds social proof and removes the risk. Built to book a first call with busy decision-makers.
Email 1 — Initial
Template
Subject
quick question
Hi {{first_name}}, {{pain_point_first_line}}. Same problem at {{company}}? Regards, {{sender_name}} PS — {{personalized_line}}
Example
Subject
quick question
Hi Sarah,
I've been talking to a handful of $10M+ DTC marketing leads and most of them still can't make TikTok Shop pay off.
Same problem at Acme?
Regards,
Alex
PS — saw your post about hiring a Head of CS — how's the search going?Why it works
- Opens straight on a specific, peer-group pain point — no intro, no company boilerplate.
- One-line soft CTA framed as a question (“Same problem at …?”) that's easy to answer.
- A genuinely personalized PS that proves the email isn't a blast.
Email 2 — Follow-up (3–5 days later)
Template
Subject
re: quick question
Hi {{first_name}}, The reason I ask is we've been {{result_for_similar_companies}}, and we'd love to do the same for you{{risk_reversal}}. Can I send a 5-minute Loom showing how? Best, {{sender_name}}
Example
Subject
re: quick question
Hi Sarah,
The reason I ask is we've helped DTC brands like Bloomwell add an extra $75–90K/month through TikTok Shop, and we'd love to do the same for you — completely on performance.
Can I send a 5-minute Loom showing how?
Best,
AlexWhy it works
- Leads with social proof tied to a quantifiable result.
- Removes the risk (“completely on performance”) so saying yes costs nothing.
- Low-effort CTA — a 5-minute Loom, not a 30-minute meeting.
How to use this template
- 1Replace every
{{variable}}with details specific to the prospect. - 2Personalize the first line from real research — it's what earns the read.
- 3Keep it short (under ~120 words), and send the follow-up 3–5 days later if you don't get a reply.