A website audit outreach template for web agencies: share one measured performance issue, offer a short report, and avoid unsupported conversion-loss claims.
Template
Subject
{{company}} — one page-speed finding
Hi {{first_name}}, I tested {{page_url}} on {{test_date}} using {{tool_and_device}}. The report measured {{metric}} at {{value}} and flagged {{specific_issue}}. I put together a short report with the test conditions and {{number}} changes worth checking. Would it be useful if I sent it over? {{sender_name}}
Example
Subject
TechFlow — one page-speed finding
Hi Sarah,
I tested TechFlow's homepage on September 7 using PageSpeed Insights in mobile mode. The report measured Largest Contentful Paint at 4.7 seconds and flagged the hero image as a large download.
I put together a short report with the test conditions and two changes worth checking. Would it be useful if I sent it over?
AlexWhy it works
- This is an illustrative example, not a measured TechFlow audit or a proven reply-rate result. Replace every finding with your own observation before sending.
- Use this opener when you provide web development or performance services and have already inspected a relevant page. Address the person responsible for that site, not an unrelated contact found in a large list.
- Save the tested URL, report link, date and device mode. A lab run is one simulated visit; it does not establish what every visitor experiences. Keep lab results separate from field data and repeat a surprising result before presenting it as a recurring problem.
- Name the metric you measured. Largest Contentful Paint is not the time when the entire page finishes loading. Do not turn a performance score or a slow lab result into an invented percentage of lost sales.
- Make the offer specific: a short report containing the observation, evidence and suggested next check. Only say the report is ready if it exists. Avoid promising a target loading time before testing the proposed changes.
- Personalize the issue and the page, not only the company name. If no relevant issue is present, skip this opener rather than manufacturing a reason to contact the prospect.
- The first ask is permission to send the report. If the prospect accepts, share the evidence and explain the uncertainty before suggesting a project. Evaluate replies and qualified conversations; this template carries no guaranteed conversion outcome.
How to use this template
- 1Replace every
{{variable}}with details specific to the prospect. - 2Personalize the first line from real research, it's what earns the read.
- 3Keep it short (under ~120 words), and send the follow-up 3–5 days later if you don't get a reply.