A value-first cold email that opens with real, specific data about the prospect's own site, quantifies what the problem costs them, and offers a free report as a low-friction CTA.
Template
Subject
{{company}} page speed
{{first_name}} — I just ran {{company}}'s site through a speed test. Your homepage loads in {{load_time}}s, which usually costs about {{percentage}} of potential conversions. I put together a quick report with {{number}} fixes that could get you to {{target_time}}s. Want me to send it over? PS — every extra second of load time costs ~{{conversion_impact}} in conversions on average.
Example
Subject
TechFlow page speed
Sarah — I just ran TechFlow's site through a speed test.
Your homepage loads in 4.7s, which usually costs about 32% of potential conversions.
I put together a quick report with 5 fixes that could get you to 2.1s. Want me to send it over?
PS — every extra second of load time costs ~7% in conversions on average.Why it works
- Leads with real, specific data about their own site — clearly not a mass template.
- Quantifies the cost of the problem in their terms.
- Low-friction CTA (“Want me to send it over?”) — a free report, not a meeting.
- The PS reinforces the cost of doing nothing.
How to use this template
- 1Replace every
{{variable}}with details specific to the prospect. - 2Personalize the first line from real research — it's what earns the read.
- 3Keep it short (under ~120 words), and send the follow-up 3–5 days later if you don't get a reply.